Disclosure: Some links on this page are affiliate links. If you buy through them, Agent Kits for Agents may earn a commission at no extra cost to you. Links marked "(affiliate link)" are placeholders until our affiliate accounts are approved. We only list tools that fit real estate workflows.
Short answer: most agents get the most value from a general AI assistant (ChatGPT or Claude) for writing, an automation tool (Make or n8n) for lead follow-up, and a video tool for listing content. You need to review whatever any of them produce, especially for Fair Housing.
Writing and listing copy
Start free with our listing description generator, then paste the prompt into an assistant.
- ChatGPT (OpenAI): General drafting for listing copy, emails and social posts. Paste our generator's prompt.
- Claude (Anthropic): General drafting, and good with long documents such as disclosures or HOA docs (always verify).
- Make (affiliate link): No-code automation to connect your forms, CRM and email, for example sending a new lead an instant reply.
- n8n (affiliate link): Open-source-friendly workflow automation, an alternative to Make.
- ElevenLabs (affiliate link): AI voiceovers for listing videos.
- HeyGen (affiliate link): AI avatar videos made from a listing script.
- Synthesia (affiliate link): AI avatar videos for listing tours and market updates.
- OpusClip (affiliate link): Turns longer listing or walkthrough videos into short reels.
- Descript (affiliate link): Edit video and audio by editing a transcript.
- Jasper (affiliate link): AI marketing copy platform.
- Lofty (affiliate link): Real estate CRM and lead platform.
- Follow Up Boss: A widely used real estate CRM. (We don't have an affiliate link for it.)
How to choose
- Start with one writing assistant before adding anything else.
- Automate one repetitive task, such as new-lead replies, before building bigger systems.
- Check each tool's data and privacy terms before uploading client information.
- Run AI-written ad copy through a Fair Housing word check.