Free Listing Description Generator + Fair Housing Checker

1. Listing description generator

2. Fair Housing word checker

Paste any listing description, social post or email. Flagged phrases come from a federal-baseline word list (race, color, religion, sex, disability, familial status, national origin) plus common steering terms. Red means rewrite before publishing. Yellow depends on context.

See the full list: Fair Housing words to avoid in real estate ads.

FAQ

Can I use ChatGPT to write MLS listing descriptions?

Yes, as long as you give it only verified facts, tell it not to invent anything, and read every word before publishing. You're responsible for accuracy and Fair Housing compliance, no matter who or what wrote the draft.

Does AI-written listing copy have to follow the Fair Housing Act?

Yes. The Fair Housing Act (42 U.S.C. §3604(c)) applies to any advertisement, including copy drafted by AI. AI tools sometimes add phrases like "perfect for a growing family" or "safe neighborhood" on their own, so check every draft.

What words should I avoid in a real estate listing?

Avoid anything that describes who should live in the home or who lives nearby: "perfect for families," "adults only," "ideal for empty nesters," "safe neighborhood," "great schools," or any reference to race, religion, national origin, sex or disability. Describe the property instead.

Is "master bedroom" a Fair Housing violation?

HUD's 1995 Achtenberg memo says "master bedroom" is not a violation. Many MLSs and brokerages now prefer "primary bedroom," so check your local rules.

Can I mention schools in a listing?

Listing the zoned school names as a verified fact is generally fine, for example "Zoned for [School], per [District]. Buyer to verify." Avoid ratings like "great" or "best" schools.

Is this tool free? Does it send my data anywhere?

It's free, and it runs entirely in your browser. Nothing you type is sent to a server or an AI API. The draft is built from a template, and the prompt is for you to paste into ChatGPT or Claude yourself.

Does passing this checker mean my listing is compliant?

No. The checker only flags phrases from a federal-baseline word list. It can miss problems, and your state or city may protect more classes. Treat it as a first pass, then review the copy yourself and ask your broker if you're unsure.