Short answer: to write real estate social media posts with AI, give ChatGPT or Claude your verified listing facts, the platform, the post type (just listed, open house, price improvement, under contract, sold) and Fair Housing rules, then ask for several options under the platform's length. Edit, add your own photos and screen before posting.
The master prompt
Write [3] [Instagram / Facebook / LinkedIn / X] posts for a [just listed / open house / price improvement / under contract / just sold] property. Verified facts only: [facts]. Event details (if any): [date, time, address]. Rules: lead with one specific feature, under [150] words (X: under 270 characters), 3-5 relevant hashtags at the end (Instagram only), one clear call to action, no emojis in the first line. Fair Housing: describe the property, not the people. No "perfect for families," no "safe neighborhood," no school ratings. Don't invent features. Flag any phrase I should double-check.
Templates by post type
The kitchen island seats four, and the pantry is a walk-in. Just listed in Maple Ridge: 3 bed / 2.5 bath, 1,850 sq ft (per county records), fenced backyard and a new roof (2024). Offered at $425,000. DM "TOUR" for a private showing.
#justlisted #mapleridgehomes #newlisting #realestate
Open house Saturday, 1-3 PM at 123 Example Lane. Come see the screened porch with its stone fireplace, the main-level primary suite and the updated kitchen. 4 bed / 3.5 bath. No appointment needed. Questions? Comment below or message me.
New price: $399,000. Same vaulted great room, same quartz kitchen, same half-acre lot. 3 bed / 2 bath, built 2004. Showings available this week. Link in bio.
Closed this week: a 4-bedroom home in Harlow Springs. Thank you to everyone who toured, and to the lender, inspector and title team who kept the timeline on track. If you're thinking about selling next year, I'm happy to share what's moving in this market.
Note: get client permission before naming or tagging buyers or sellers.
Fireplace. On the porch. 🔥 Just listed: 4 bed / 3.5 bath with a screened porch, quartz island and fenced yard. Open house Sat 1-3 PM. Details in bio.
A weekly content plan you can ask AI to fill
- Mon: listing feature spotlight (one room or detail)
- Tue: market stat with source
- Wed: buyer or seller tip
- Thu: open house announcement
- Fri: local named place (park, market, event), described factually
- Sat: open house stories
- Sun: just sold / client thank-you (with permission)
Social media Fair Housing pitfalls
- Captions with "dream home for a young couple" or "perfect starter home for newlyweds"
- Hashtags like #familyneighborhood or #safeneighborhood
- Describing who lives on the street
- Ad targeting: Fair Housing applies to how housing ads are targeted too. Use your platform's special housing-ad category.
Screen every caption with the free Fair Housing checker. Need more prompts? See ChatGPT prompts for listings and ChatGPT for real estate agents.